Integration X


Integration X finds stability by incorporating the Adobe PDF Library into their newspaper workflow automation solution

Integration X is a fast-growing Danish company developing workflow automation solutions for newspaper production. By integrating advanced technology with processes throughout the workflow, their ADWORKFLOW™ and OUTPUTWORKFLOW™ software solutions radically boost efficiency, improve quality and allow more time for meeting tight deadlines – while at the same time cutting operating costs and maximizing profitability. With rapid growth and a strong market position, Integration X has achieved the stability needed to continue developing their ADWORKFLOW and OUTPUTWORKFLOW applications which focus on two key areas in newspaper production: ad proofing and management; and editorial-to-press workflow.

Proofing and Managing Ads with ADWORKFLOW

ADWORKFLOW is an intelligent solution for proofing and tracking digital ads, designed to streamline and automate the complex and often time-consuming process of achieving high ad quality.

Ad proofing and management systems ensure that ads submitted for publication meet specific criteria:

  • The submitted ad is the correct size
  • Images are of appropriate resolution
  • Fonts and color usage meet the specific requirements of the newspaper production system

Typically, these systems support the upload of digital ads in both Encapsulated PostScript (EPS) and Portable Document Format (PDF). When problems in the uploaded ad are detected, the submitter is notified and must correct the problem in order to proceed.

A typical newspaper could have hundreds of ads to place, and since most newspapers are published daily, the ad management workflow must be conducted in a quick and efficient manner.

ADWORKFLOW is an ad proofing and management application which integrates with market-leading ad booking systems. The ADWORKFLOW server incorporates the Adobe PDF Library API and the Adobe Normalizer API to process and proof inbound EPS and PDF files. An intuitive browser-based GUI interface provides operators with an at-a-glance status of ad submissions. Any problems in the submitted ads are detected automatically and routed back to the sender for correction. Integration X developed an innovative approach to conveying error information, utilizing the layering capabilities of the PDF format to annotate the original ad with error information on a separate PDF layer.

"The integration of the PDF Library and Normalizer went smoothly. Questions and problems were quickly and competently answered by Datalogics Support personnel…”

Managing the Editorial Workflow with OUTPUTWORKFLOW

Once ads have been proofed, they are ready to be placed on newspaper pages. Ads are either placed alongside editorial content, or in some cases are placed with other ads in “all-ad” pages. Content and ads can be region- or edition- specific; pages may be imposed 2-, and 4-up; content may be processed for output to print, e-paper, or web. Successful production systems support this entire gamut of configurability.

The OUTPUTWORKFLOW server utilizes the Adobe PDF Library to place ad content directly on PDF pages without the use of an editorial system or manual intervention. A browser-based GUI enables editors to assemble and pair pages for production. Tasks are automated where possible, enabling the most efficient production of newspaper pages.

Challenges and Opportunities

The initial version of ADWORKFLOW used a third-party component to provide some EPS and PDF processing capabilities. As their business grew, however, they began to run into problems that this component could not address. As a result Integration X was forced to allocate more of their own technical resources to resolve these problems themselves, in order to avoid impacting customers in production.

“Newspaper production is about two things: speed and speed,” remarked Jacob Salomonsen, Marketing Director at Integration X. “Successful production systems need to automate processes wherever possible, and optimize the rest. We could see that the problems we were starting to run into would cause slowdowns in the production process, a situation neither we nor our customers could afford. We needed to ensure our PDF capabilities would handle anything that was thrown at it; contact with Adobe led us to Datalogics and the Adobe PDF Library.”

The Adobe PDF Library is a programmer’s toolkit, developed by Adobe Systems, Inc and licensed and supported through Datalogics. It enables application developers to utilize the same PDF functionality used to build the Acrobat family of products.

“A quick test of the PDF Library through the Datalogics evaluation program confirmed that it would handle the problems we were seeing,” continued Salomonsen. “Shortly thereafter, Datalogics visited our offices in Copenhagen to discuss our requirements. Informative discussions with them revealed two other things: one, there were other features of PDF which we could be leveraging to provide even greater service to our customers; and secondly, there was another Adobe toolkit which would help us handle incoming EPS files and streamline our workflow internally. Like the Adobe PDF Library, Adobe Normalizer worked perfectly in our tests. We quickly decided to incorporate them both.”

“The integration of the PDF Library and Normalizer went smoothly. Questions and problems were quickly and competently answered by Datalogics Support personnel; and when we released ADWORKFLOW 1.5 it featured the PDF technology provided by Datalogics. Since then we’ve added many more features to our PDF handler; not only do we handle files that were problematic earlier, but we also incorporated a new feature which generates user-friendly preflight reports in which specific errors are annotated and flagged in a separate PDF layer on top of the submitted ad. Through the browser interface and e-mail alerts operators and the submitter can see exactly what is wrong with their submission, and correct it. Each error description can be switched on and off in order to give a clear description on where the error is.”

Other features which leverage the capabilities of the Adobe toolkits include:

  • Analyzing color use in PDF ads to predict total ink coverage on the page
  • Identifying crop marks automatically; and cutting/scaling ads down to size as specified in the accounting system
  • Extracting text
  • Generating ad only pages without user intervention


“We are quite happy with the Adobe PDF Library and Datalogics,” states Salomonsen. “At first we thought that the PDF Library might be too large for a company our size; but what we realized in the end was that we couldn’t afford  not to use the Adobe PDF Library. It remains a critical piece of our core software, and is something from which we see a return on our investment everyday.”